REOL's office property website platform offers a cost-effective means to create building websites for your entire portfolio and ensure they remain a useful marketing tool for many years.
REOL’s Office property websites provide:
- A memorable address — 100broadway.com — for use on business cards, print advertising and verbal communications
- A means to reinforce your company brand to a broad base of internet users searching your property addresses
- Green-marketing information that prospective tenants can easily access and share with colleagues
- A scalable, cost-effective means to stay on top of the latest marketing strategies
Key Features Include:
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Latest Availabilities
- Detailed availability listings or general description of available space
- Floor plans; Floor plan galleries
- “Generate brochure” feature - create a PDF brochure of selected spaces of interest to print or share via email
- Auto-generated space update emails to easily keep in touch with brokers and prospective tenants
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Property Features
- Photo/media gallery
- Key facts and building specifications
- Tenant profile
- Descriptions of relevant tenant services, sustainability programs, incentives and other special features
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Interactive Maps
- Interactive neighborhood amenity maps to promote restaurants, services and hotels in the area
- Location/access maps highlight access by car and mass transit
- Driving directions
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Cross-Marketing
- Cross-marketing of other office properties in your portfolio via “more properties” and “search all spaces”
- Emailed space updates promote relevant spaces throughout your portfolio
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Social Media / Sharing Tools
- Email-to-a-colleague allows easy sharing via email
- Sharing tools encourage visitors to share information via Facebook, LinkedIn and other social media websites
- “Generate brochure” feature - enables visitors to create a PDF brochure of selected spaces of interest to print or share via email
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SEO
Websites are constructed to optimize your opportunities to rank well in targeted search results. Search engine optimization includes:
- Well-formatted HTML
- “Human-readable” URL paths
- Tools for creating helpful meta-content
- Tools for including image alt tags and photo captions
- Site map
- Submission to major search engines
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Lead Management and Marketing Intelligence
- Keep track of who has contacted you and subsequent follow up
- Automatically sign-up and send custom space updates to brokers/prospective tenants
- See who is opening emails and what links they are clicking on
- View detailed website referral and use data via industry-leading Google Analytics
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Content Management
Ensure content is accurate and up-to-date without incurring the hassle or ongoing cost of updating via your website vendor.
- Easy content editing for non-technical users
- One-place updates to entire portfolio of properties; Integration with corporate website updates
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Custom Design
Website design is 100% customized. Create a look for your portfolio of properties that seamlessly matches your company’s brand and stands apart from other property websites.