Our rental property website platform brings together the tools you need to streamline your online marketing efforts and bring in leads.
REOL rental property websites provide:
- A cost-effective strategy to build rental property websites for your entire portfolio
- A showcase for your property to stand out against the competition
- Strong branding for your company
- Integrated tools for lead management, email marketing and traffic analysis
- A scalable, cost-effective means to stay on top of the latest marketing strategies
Key Features Include:
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Apartment Details
- Residence features and descriptions
- Floor plans and pricing
- “Generate brochure” feature - create a PDF brochure of apartments of interest to print or share via email
- Auto-generated apartment availability update emails
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Rental Information
- Current availabilities
- Special promotions
- Downloadable application
- Frequently asked questions
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Property Features
- Photo/media gallery
- Property features and amenities
- Descriptions of relevant tenant services and other special features
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Maps and Neighborhood Information
- Neighborhood description/highlights
- Interactive neighborhood amenity maps
- Location/access maps highlight access by car and mass transit
- Driving directions
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Cross-Marketing
- Cross-marketing of other rental properties in your portfolio via “more properties” and “search all spaces”
- Availability updates by email promote apartments throughout your portfolio
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Social Media / Sharing Tools
- Email-to-a-friend
- Share via Facebook, Twitter and other social media
- “Generate brochure” feature - create a PDF brochure of selected apartments to print, save or share via email
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SEO
Websites are constructed to optimize your opportunities to rank well in targeted search results. Search engine optimization includes:
- Well-formatted HTML
- “Human-readable” URL paths
- Tools for creating helpful meta-content
- Tools for including image alt tags and photo captions
- Site map
- Submission to major search engines
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Lead Management and Marketing Intelligence
- “Contact Us” and “Schedule a Visit” tools to capture leads; Manual input tools for phone inquiries; Pairing with leasing app lead capture for on-site visits
- View leads and follow-up history
- Automatically send branded available apartment updates to potential renters/brokers
- See who is opening emails and what links they are clicking on
- View detailed website referral and use data via industry-leading Google Analytics
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Content Management
Ensure content is accurate and up-to-date without incurring the hassle or ongoing cost of updating via your website vendor.
- Easy content editing for non-technical users
- One-place updates to entire portfolio of properties; Integration with corporate website updates
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Custom Design
Website design is 100% customized. Create a look for your portfolio of properties that seamlessly matches your company’s brand and stands apart from other property websites.